Assaad Haddad an Architect with a craze for food who believes every plate deserves a LOAD. From his kitchen to your home, dishes loaded with the love and passion for food.

A living proof that no matter what career you choose, if it is not your passion, you will eventually get back to it. Keep that in the back of your mind when you make your next move: career fulfillment can’t be denominated in dollars and cents. It’s all about how your work makes you feel at the end of the day. They say that if you do what you love, you’ll never work a day in your life.

When you will read the interview you will feel his passion for food, how everything he does evolve around this love.

In our today work environment we are witnessing an increased amount of people who are quitting their jobs or creating in parallel the business of their dreams and passions.

Usually in your career if you don’t feel motivated, passionate or self-actualized and if your job is not what you love, it is hard to enjoy such a luxury.

Many reasons causes people to eventually do it, insufficient pay, lack of growth opportunities and lack of passion among many other reasons.

Being motivated primarily by income had a strong association with restlessness in one’s job and a desire to change positions, even at the highest income levels.

People in jobs they were passionate about tended to stay much longer in those jobs, even at lower salaries, when compared to individuals whose primary motivation for work was income, people who felt passionate about their jobs stayed happier in their roles for longer.

A lot of people lately don’t feel any particular connection to their job. If you don’t feel satisfied in your career, you are more prone to follow your dreams or your wallets?

Well he is your motivation to follow your passion, anyway you choose, check the interview for more motivation,

How you had the idea of your business?

I always smile when someone asks me this question. People usually laugh when I give them the answer. I’m simply a person who lives to eat. I take pleasure in every bite I consume. Since I was a child I had the ability to taste and distinguish different flavors and food was always a big part of my life. As I grew I always had this creative side to me and my parents helped me push this talent. When it was time I decided to become an architect. It was the perfect chose because I couldn’t imagine I could do anything else in life. In the back of my head there was always a bright light that flashes “FOOD”. One day a few years ago I went into my kitchen and started cooking for my family. Then I started experimenting more but this time I cooked for my friends. Then I realized ok this is serious let me make this my job and start cooking for other people. Trust me being in the kitchen and making people happy is one of the best things that happened to me in life.

Your Role models (any field)?

Defiantly Mother Nature if I may say. It provides me with all the tasty ingredients that I need. No source, other than nature is perfect in its shapes, colors, and smells. To me it’s the biggest inspiration for all my dishes.

What are the important turning points in your life?

The day I started cooking. You know what I still remember the first time I ate shrimp sweet and sour when I was very young. That’s when I realized I love food.

What is your favorite?

Taste NOT APPLICABLE. So many tastes!

Scent Forest

Feel Warmth

Scene Endlessspaces of forests, flowers, lakes, waterfalls…..

Sound The sound of the wind rustling in the trees.

What is your current state of mind?

Be the best role model I can for my kids and give them a prosperous future.

What do you consider your greatest achievement?

Marrying the most wonderful and beautiful woman in the world

What is your most marked characteristic?

Attention to details

What is your favorite occupation?

Being a Father

What do you most value in your friends?

Their pure hearts and the strength they give me.

Who are your heroes in real life?

No one other than my mom and dad, trust me they have super powers I have experienced it.

What is your ultimate dislike?


What you wish for all the time?

A World without hunger and without orphans

What do you expect from the future?

It’s more of a hope than an expectation, health and success for my family.

What is your favorite daily wear attire?  

Shorts and sneakers!

What things in life are still mysteries to you? 

Outer space has always been a fascinating mystery to me.

What was the last gift you gave someone? 

A red rose.

What is the funniest thing that has happened to you recently? 

My formal pants cracked in my wedding

What is your biggest fear? 

OMG I don’t want to even mention it

What would be your super power? 

Super Strength

What would be a good theme song for your life?

Whitney Houston’s «I will always love you»

What would you name your boat if you had one? 


What is the best/worst purchase you’ve ever made? 

Hand Blender

What inspires you? 

Most defiantly nature

What is your advice for your younger self? 

Don’t do it!

Define Art?

The harmony of color and shapes.

You pick Freedom or Security?

Freedom because it heals your soul.

What’s your spirit animal? 

A tiger, this animal symbolizes primal instincts, unpredictability, and ability to trust yourself. I can deal with life matters spontaneously, trust my intuition and act fast when needed.

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