Lebanese based in Qatar, Sami-Joe graduated in 2006 from Notre Dame University Lebanon with a BA in Graphic design and started his career by working with different advertising and graphic design agencies.

Passionate about cars, design, photography and visual arts, in 2014, he snapped a picture of a randomly parked Ferrari and shared it on his social media. It instantly had a huge success and ever since he became a reference for automotive photography in Lebanon.

Sami-Joe works with some of the biggest brands such as Scuderia Ferrari Lebanon, Saad & Trad (Lamborghini, Bentley, Jaguar), Porsche Centre Lebanon and many more.

His graphic design portfolio includes projects such as Yelloblue, Ahwet el Set, Spot cafe and Bhamdoun Karam resort.

Throughout the years, Sami Joe has gathered a loyal following on his social media platforms. His 16,500+ followers on Instagram include some of the most influential automotive accounts and his automotive pictures are shared by some of the biggest Facebook pages.

His graphic design portfolio includes the corporate identity of yelloblue which in 2014 was featured in the book Color Matters by SendPoints publishing. Moreover, projects such as the branding of Ahwet el set and iMexco products catalog gave Sami Joe an international reach on Behance.

And to get to know him better read our interview:

How you had the idea of your business?

Well it is more of a hobby than an actual business, as I rarely do paid shoots since I have never really focused on making it my sole source of income.

It is a passion that somehow became a business over the years whenever a client asks for a private shoot as I sometimes spend months without shooting anything.

Your Role model in the automotive industry?

Christian Von Koenigsegg the founder of Koenigsegg automotive. A man of vision and creator of many new technologies in the automotive industry.

What are the important turning points in your life?

Being almost kicked out of school and rejecting a beach invitation from a girl I had a crush on because I was overweight and shy about it, so I did graduate from school than graduated with BA in graphic design from NDU doing 6 semesters and two summers and after this beach invitation I hit the gym and lost 45 kg a year later.

What are your favorites?

Taste: Hot bread with butter, Red wine, Milk chocolate.

Scent: The scent of a beautiful woman.

Feel: Achievements.

Scene: The valleys and green forests of my hometown Sfarey (Jezzine area) where I spent most of my summers during childhood and my weekends through adulthood.

Sound: Turbo Spools.

What is your current state of mind?


What do you consider your greatest achievement?

Losing weight, adding muscles and quitting smoking, it is unquestionably the hardest things anyone can do.

What is your most marked characteristic?

Good Will.

What is your favorite occupation?


What do you most value in your friends?

We, sharing the same values and passions.

Who are your heroes in real life?

My Father is my only hero!

What is your ultimate dislike?

Smoking. I used to be a heavy smoker and I quit smoking in one day.

What you wish for all the time?


What you consider to be a mystery in life?


What do you expect from the future?

I never really think about the future; I live one day at a time.

What is your favorite daily wear attire?  

Jeans, sports shoes, T-shirts.

What was the last gift you gave someone? 

My Ex’s favorite perfume ‘Teint de neige’ by Lorenzo Villoresi

What is your biggest fear? 

Losing my family.

What would be your super power? 

The power to make other people’s dreams come true.

What would be a good theme song for your life?

Man on the run.

What would you name your boat if you had one? 

Stay humble.

What is the best/worst purchase you’ve ever made? 

No worst no regrets, best my camera

What inspires you? 


An advice for your younger self? 

Be good to your parents.

Define Art?

A state of mind.

You pick Freedom or Security?

Security for sure, freedom is a thing they sell in movies.

What’s your spirit animal? 

Panda, so cute yet it’s a bear!

What will be your advice for a fulfilled, significant and happy life?

Work hard, do good to others, stay humble.

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